Dreame Ultra X60 Nordic Campaign
This March, we embarked on an ambitious journey across the Nordic region to partner with global tech giant Dreame. Our mission? To create a comprehensive visual suite for their latest flagship product: the Ultra X60.
From the sleek, urban interiors of Stockholm to the breathtaking coastal landscapes of Bergen, we produced a series of client case studies and product showcase videos designed for international product launches, streaming advertisements, and high-impact social media campaigns.
At the heart of this project were the real people who use Dreame products every day. We connected with numerous Dreame users across Sweden and Norway, eventually selecting two incredible homes that perfectly balanced aesthetic beauty with authentic living.
Before the cameras rolled, our team conducted extensive on-site scouting. We didn't just look at the floor plans; we analyzed how the natural Nordic light interacted with the space at different hours and how we could optimize the layout to highlight the Ultra X60’s sleek design within a premium home environment. We want to give a special thanks to Simon Said and Alexander Rødland for welcoming us into their beautiful homes.
As always, we operated with our quite fixed filming crew. We believe that the chemistry of a consistent team is what allows us to work efficiently and creatively under tight deadlines.
Director & Producer: Shawn
DOP & Gaffer: Wilma
1st AC: Catarina
Sound Recordist: Wille (joined by local expert Daniel in Bergen)
Makeup Artist: Vienne
Line Producer & Editor: Zhanyi
BTS Documentation: Koi
To ensure the Ultra X60 looked like the high-end piece of technology it is, we employed several specific cinematic techniques:
Cinematic Textures: We used a combination of soft, motivated lighting to mimic the gentle Nordic sun and home stove, creating a “warm home" vibe for the interviews while using precise, sharp edge-lighting to highlight the metallic textures and premium finish of the product.
Dynamic Product Movement: We utilized slow, controlled camera glides (gimbal and slider work) to make the product feel “heroic" and integrated into the household flow.
The edit was handled entirely in-house to ensure the creative vision remained consistent from script to screen. In today’s multi-platform world, a “one-size-fits-all" approach doesn’t work.
We meticulously crafted a massive delivery package to meet Dreame’s global marketing needs, including:
Master Films: Full-length horizontal and vertical versions for the official launch.
Teaser & Ad Spots: High-energy or emotional 30-second clips designed for pre-roll ads and social buzz.
Feature Focus: A series of 6-second “snackable" videos highlighting specific technical functions of the Ultra X60.
By applying a consistent Nordic color grade and a sophisticated sound design, we delivered a campaign that feels both technologically advanced and deeply personal.
Whether it’s a tech showcase or a brand documentary, we bring the same level of passion and precision to every frame. Film8 is your Filmmate in the North.
