Capturing Cosmic Intimacy: How Film8 Helped Launch MÅNELLA, a New Scandinavian Luxury Lingerie Brand
On November 24, 2025, Film8 had the distinct honor of helping launch a new star in the luxury firmament. We traveled to a tranquil cabin in Saltsjö-boo, Sweden, to shoot the inaugural campaign for MÅNELLA, a brand poised to redefine intimate apparel with its unique philosophy…
Introducing MÅNELLA: A New Vision in Scandinavian Luxury
Launching a brand is an act of courage and clarity. MÅNELLA is a newly founded Scandinavian luxury lingerie and lifestyle maison that intertwines Nordic minimalism with lunar sensuality.
Celebrating the moon's eternal rhythm as a symbol of womanhood and transformation, MÅNELLA is building a Maison of Cosmic Intimacy—a space where design becomes a personal ritual and elegance translates into empowerment. From silk lingerie to loungewear, each piece is a chapter in this new brand's unfolding story.
The Shoot: Conjuring Light in a Nordic Cabin
The location—a classic Swedish cabin in Saltsjö-boo—provided the perfect rustic yet refined backdrop, aligning with the brand's natural inspiration. However, true to the Nordic climate, the day greeted us with dense, overcast skies, threatening to diffuse the delicate textures and subtle luminosity central to MÅNELLA's designs.
This is where technical expertise meets artistic vision. Our team employed advanced lighting techniques to simulate soft, natural daylight. The goal was not to create dramatic shadows, but to craft a gentle, enveloping glow that would reveal the sublime quality of the silks and the intricate details of each garment. The result was a series of images where the products appear naturally radiant, as if lit by their own inner moon—aesthetic and authentic to the brand's core identity.
How Film8 Helps New Brands Forge Their Visual Identity
At Film8, we specialize in more than photography and videography; we are architects of visual brand foundation. For emerging companies like MÅNELLA, the first campaign is critical—it sets the tone, establishes premium perception, and communicates the brand's soul before a single word is read.
Our process involves:
Narrative Translation: We work closely with founders to transform their mission and ethos (like the "cosmic intimacy" of MÅNELLA) into a coherent visual language.
Technical Precision: Whether in a Stockholm archipelago cabin or a studio, we master elements like light to ensure the product and mood are captured flawlessly, regardless of conditions.
Asset Creation: We deliver a suite of high-quality visual assets designed not just for lookbooks, but for website content, social media, and press kits—helping new brands gain visibility and traction from launch.
Shooting MÅNELLA's first collection was a profound project. It encapsulated the challenge and beauty of a brand launch: defining a unique voice in a tangible, beautiful way. We are thrilled to have been part of MÅNELLA's beginning and look forward to seeing how this luminous brand evolves.
